The person who asks a question is a fool for a minute,
The person who does not ask is a fool for life.
— Confucius
This book is full of what I consider “right questions.”
The objective is better customer conversations.
PJ, what does that have to do with Moms?
Simple, Rob's system will sanity-check your business ideas to a point that not even your Mom can lie to you when they suck.
Until we get specific, it always seems like a good idea.
I am full of business ideas, the problem is that 4 out of 5 are either solving my own problem or building up on my hype.
In hindsight, my approach to assessing those ideas was a complete mess.
There's PJ before and after this book.
Summary bites
I’m releasing summary chapters every two weeks.
I’ll update the post as we go.
I'm sharing with you essential bites I kept on my knowledge base.
1. Questions as tools and my #1 Mom Test mistake
2. Avoiding bad data by asking the right questions
3. Product vs. Market risk — Major Key (soon)
4. Running the process (soon)
5. Cheatsheet and a bunch of good questions (soon)
My recommendation
I picked up this book after recommendations of four highly entrepreneurial beings as we talk about the power of asking good questions.
This book is a practical how-to. The approach and tools are gathered from a wide range of communities, including Customer Development, Design Thinking, Lean Startup, User Experience, traditional sales, and more.
Simple and powerful tips for managing conversations in life and business.
Quotes from others
Lorenzo, why do you recommend this book?
Josef, what do you like the most about that book? What did you take to heart?
Sam, what questions do you ask your customers when starting a business? Listen to the full 7 minutes clip at My First Million.